Picture Box Goes Digital

Nov 15, 2009

Picture Box has hired digital media consultants Jumpwire Media to indentify new revenue streams for Picture Box programs and create a customised digital sales strategy. “While the newer platforms are still not producing revenue at the rate of traditional television, the world of distribution is changing rapidly,” says Kate Sanagan “and we want to make sure we are a part of the new world order. Jumpwire is helping us realise that goal.”