Buyers Peek Into Picture Box’s Grocery Bag

Picture Box Distribution’s lifestyle series ANNA AND KRISTINA’S GROCERY BAG, has sold to Beep Omnimedia in Italy. Produced by Worldwide Bag Media for W Network in Canada, Anna and Kristina’s Grocery Bag puts popular cookbooks to the test. Omnimedia have picked up 39 half hour episodes of the original version as well as the format rights. Picture Box has also sold to the series to Zeste! (FRENCH CANADA), MTV OY (FINLAND), TV PAPRIKA/CHELLO (HUNGARY), ANANEY (ISRAEL), Canal Plus (POLAND), and LiTV (SINGAPORE, THAILAND, and INDONESIA).

Gabriella Ballabio from Omnimedia said, “We felt that this series brought an unusual freshness to television, an innovative way to speak to people who are interested in cooking but who aren’t professionals. We are looking forward to creating our own version for the Italian market.”

Said Kristina Matisic of Worldwide Bag “We’re thrilled by this double sale to Italy of the original version and the potential Italian format. We can’t wait to see our Italian doppelgangers in action!”

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